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Our dream is to build better lives for all South Africans through  finance and business education.


We want to empower you, to inspire you, to teach you and to provide you with the knowledge and support to truly transform your financial future..

Board of Directors

Meet the PocketFin team

Our team shares the same philosophy and we are here to walk the journey with you. We decided that together we want to combine our experience in the financial and business industry, and enable everyone to master their finances.

PocketFin Director Pierre vd Merwe

Pierre vd Merwe

CEO & Co-Founder

Pierre is a serial Entrepreneur with a love for fintech and financial services development. He has been a financial advisor for over five years being awarded numerous accolades in his practice. Pierre has a passion for financial education and promoting entrepreneurship for a more inclusive, informed and positive nation.

PocketFin Advisor Waseem Abrahams

Waseem Abrahams

Director & Head of Strategy

Waseem has been in financial services for 13 years in various roles. From consulting and dealing with 300 IFA practices, setting up alternative distribution models, managing the national footprint for one of SA’s largest asset managers and developing B2B strategy with one of SA’s largest leading banks.

PocketFin Director Nandi Madida

Kayembe Gilles Ilunga

Director & Head of Digital

Gilles (as he is commonly known) is an experienced digital product manager and head of business unit with a demonstrated history of working in the Digital, ICT, Marketing, FMCG and Financial Service industries. He loves tackling the impossible in order to find the right solutions for an ever increasingly complex user!

PocketFin Director Eckardt Kasselman

Eckardt Kasselman

CTO & Co-Founder

Eckardt is a UX & UI specialist, Entrepreneur, Lecturer & Frontend Developer. Over the last 10 years he has managed design and product teams for global tech, media and publicly listed companies in Singapore, Australia, Vietnam, Ukraine & South Africa. He’s a passionate aesthete with a qualification in Visual Communication.

A Message From Our Directors

Our Vision

Financial inclusion for all South Africans so that together, we can create a brighter future.

We intend to educate and uplift South Africans understanding of personal finance and business. Through the often complex world of finance and business, we came together and thought why can’t things be simpler? Why were we never taught these important life skills in school, or university, or through easy to understand channels? Our dream at PocketFin is to be that solution.

Education is in Our Blood

Our team and our many course curators are highly knowledgeable with decades of combined experience in the world of finance and business. Our duty is to provide you with life-changing value through simple and easy to understand education..

Our Curators

We’ve assembled a stellar group of curators and facilitators to help you on your journey to financial wellness. More of our professionals being showcased soon! Each quarter we introduce new course curators and facilitators!


Pierre Van der Merwe

PocketFin Co-Founder And CEO


Cole Zweistra

Registered Financial Advisor


Richard Eachus

Certified Financial Planner


Kayembe Gilles Ilunga

PocketFin Director and Founder of Ilunga Wealth Management


Andrew Janke

Group Credit Head


Irene Venter

MBA Business Finance


Waseem Abrahams

PocketFin Director and Financial Professional


Tebogo Mphahlele

Lead Young SA Founder


Adnaan Bazier

Investment Specialist


Kate Dunjane

International Tax Specialist


Ruan Scheun

Registered Tax Practitioner

Get in Touch

Do not hesitate to reach out to learn more about our courses.
Send us a message or an email to hello@pocketfin.co.za

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