Our aim is to educate and empower people on their finances. Making it easier than ever to start their financial planning journey.

We are here to fill the gap between financial education and financial services. Our financial courses and content has been designed to be simple yet conclusive and to have you make an informed choice on the financial goals and services you need simply by a click of a button.

Board of Directors

Meet the PocketFin team

Our team shares the same philosophy and we are here to walk the journey with you. We decided that together we want to combine our experience in the financial and business industry, and enable everyone to master their finances.

Pierre vd Merwe

CEO & Founder

Pierre is a serial entrepreneur with a love for fintech and financial services development. He has been a financial advisor for over seven years, being awarded numerous accolades in his practice. Pierre has a passion for financial education and promoting entrepreneurship for a more inclusive, informed and positive world.

Waseem Abrahams

Director & Head of Strategy

Waseem has been in financial services for 15 years in various roles. From consulting and dealing with 300 IFA practices, setting up alternative distribution models, managing the national footprint for one of SA’s largest asset managers and developing B2B strategy with one of SA’s largest leading banks.

Our Vision

We believe financial inclusion and empowerment gives you the benefit of professional knowledge and education to execute informed financial decisions.

We intend to educate and uplift understanding on finance and business. To simplify the complex world of financial products, money management and to create a transparent and easy to manage solution for the correct financial education and products to build a prosperous financial future.

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Our team and our many course curators are highly knowledgeable with decades of combined experience in the world of finance and business. Our duty is to provide you with life-changing value through simple and easy to understand education..

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Our Curators

We’ve assembled a stellar group of curators and facilitators to help you on your journey to financial wellness. More of our professionals being showcased soon!